The campaign called GULP – Give Up Loving Pop – has been created by the Health Equalities Group, based in Liverpool, which is supported by the NHS and local authorities.
GULP also highlights links between the drinks and tooth decay and type 2 diabetes.
Sugar has been labelled the ‘new tobacco’ by some health experts, who warn it is fuelling a national obesity epidemic, particularly among children.
A number of campaigning organisations are supporting the idea of a tax on sugary drinks both to reduce consumption and raise money to support health and sports schemes for youngsters.
Recent research by the University of Liverpool claimed that added a 20p tax to the drinks would save thousands of children from diabetes, cancer and heart disease.
They argued such a levy would prevent 1,100 cases of cancer in London alone, as well as reducing the number of people who develop diabetes by 6,300 and cut the number of people suffering from coronary heart disease or strokes by 4,300.
Based on these figures, it seems tens of thousands of cases of disease could be prevented if the 20p per litre tax was adopted across the entire UK.
Over 60 organisations – including Academy of Medical Royal Colleges, British Dietetic Association, CitizensUK, Faculty of Public Health, Netmums and Unison – have already backed the campaign for a sugary drinks tax.
Supporters also include Rosie Boycott, who was appointed by the mayor of London, Boris Johnson, to run the London Food Board.
Soft drinks are the largest single source of sugar for children aged 4-10 years and teenagers.
A tax of 20p a litre would add around 7p to the price of a standard can of Coca-Cola or Pepsi.
Director of the GULP campaign, Robin Ireland, said: ‘Few people fully realise the harm that sugary drinks can do to your health.
‘As well as damaging your teeth, overconsumption of these drinks can lead to weight gain, type 2 diabetes and poor heart health.
‘Given the levels of overweight and obesity across the UK, in particular amongst youngsters, unless we start to take action on sugary drinks we will be storing up problems for future generations.
‘As sugary drinks manufacturers seem less-than-willing to inform the public about the health harms associated with overconsumption of their products we’ve launched our Gulp campaign to get the message across and take the fight to the manufacturers.’
He added: ‘With 40per cent of young people reportedly drinking three or more glasses of sugary drinks per day it is vital that we a send a message to Government about the damage that is being done to the health of our children and young people and the need for education on healthier alternatives.’
However, the director general of the British Soft Drinks Association, Gavin Partington, accused the campaign of ‘scaremongering.’
He said: ‘If these campaigners were genuinely interested in public health they would be seeking to educate all consumers about the importance of a balanced diet and physical exercise rather than erroneously targeting one product category and making claims not supported by the evidence.’
Alcohol is created when glucose is fermented by yeast. The alcohol content is determined by the length of fermentation and the amount of yeast. Wine and cider are made with fruit. Cereals such as rye and barley are the foundation of beer and spirits. Alcohol is considered a drug that can alter mood. While it may relax some people, alcohol is actually a depressant. It suppresses the part of the brain that controls judgment. Many people have an alcohol problem. Eventually, these people will have to seek treatment like what Maryland alcohol abuse programs and other similar programs in other places provide.
Wine producers touted the results of a scientific study as proof that wine is good for your health. A 1992 research study showed a correlation between high wine consumption rates in France and the low death rates in France from coronary heart disease. Further studies reported that a pattern of diet and alcohol consumption in other European countries seemed to support the earlier study.They stated that alcohol can lower heart disease.
Red wine does contain flavonoids which do work as antioxidants. It is possible that the antioxidants can help to reduce fat build up on the inner walls of the arteries. Scientists also are studying whether red wine may help maintain the flexibility of the blood vessel. Alcohol and heart problems need to be further studied.
These studies seem premature in their finding and do not consider that alcoholic drinks harm more than they help. It does address real issues with alcohol problems. A major risk of chronic alcohol use is the long-term damage that can be done to the internal organs of the body. For example, alcohol abuse is the leading factor of liver cirrhosis.
The scarred tissue of the liver cannot be returned to good health. The liver is responsible for metabolism of fats, proteins and carbohydrates as well as the major function of excretion of waste products from the body. An alcoholic problem can also lead to stomach ulcers, weight gain, fertility issues, and exhaustion of vital minerals and vitamins.
Doctors are cautious about alcohol consumption. In fact, generally, a woman (not pregnant) can have one drink daily. A man can consume two drinks daily. However, it should be the recommended serving size. For example, a standard drink is described as follows: 5 ounces of wine, 12 ounces of wine cooler, 12 ounces of beer or 1.5 ounce of 80-proof distilled liquor.
Current trends of alcoholic consumption have focused on carbohydrates. Many diet plans have limited carbohydrate consumption and this is a continuation of those plans.
A newer entry has been non-alcoholic drinks such as beers. They are malt-based beverage geared towards those who cannot consume alcohol: pregnant women, designated drivers and those with health concern that prohibit any malt-based products. There have not been studies on the health benefits of these drinks.
Doctors continue to state that the best non-alcoholic drink is pure water. It is the healthiest beverage choice. It helps to remove toxins and waste from your body. Water keeps the heart healthy and improves the condition of skin.
Migraines affect more than 36 million Americans – that’s nearly one out of every ten people! It’s also in the top twenty disabilities that cause people to miss work. The thing is, if they all knew this secret to curing and preventing these chronically severe headaches, that number would see a drastic reduction.
Fruit tea - one word describes it - DELICIOUS and HEALTHY.
Fruit tea comprised of browned shredded quince which has been oven-dried, dry-grilled until brown, and stored ready to steep in boiling water.